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Crimson is an Open-access academic publisher has a vision to establish Open Science platform that seeks to provide equal opportunity for all, share and create knowledge, and enables the scholarly world to engage in a dialogue with the science in a more effective manner. Our efficient and transparent ways of peer-review procedures provide impact metrics for articles and researchers.
Our mission is to offer quality editorial services, significant resources into technology innovation, freely accessible, discoverable scientific information, and high-quality publications. Our impact metrics provide real time view on details such as views, downloads, and citations; demographies; aggregated author impacts; how author’s profile is perceived; social buzz; career visibility; integration across platform; and functionality.
Research Article
Corporate Image and Competitive Advantage for Apparel Companies
Gregory Clare* and Shahed Uddin
Abstract
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Corporate Image and its influence on consumer behavior have received much attention in the academic literature. However, the role of corporate image in achieving competitive advantage for retailers has received little attention. Corporate image may be described as an abstract concept of a person’s general evaluation of a company Huang [1], or the overall impression made on the mind of a person about a company [2]. As a strategic and valuable asset, corporate image allows a company to demonstrate its expertise in managerial capability to stakeholders
Review Article
Dynamic Element of Life
The mathematical game “Life” created only the illusion of understanding the mechanism of life, because Itself was built on the initial assumption of the existence of initially living cells and described only the process of their rapid (not purely statistical) reproduction. The absence of a basic physical idea of Life leads to the fact that medical research of critical conditions of the human body is conducted blindly, by trial and error, and often in the wrong direction. As shown in the work, in the analysis of the life of an individual cell, it is fundamentally necessary to take into account the dynamic element, which is nothing more than a harmonic packet of polaritons disproportionate to the structure of the cell. Understanding this is of g.....
Opinion
Beta-Endorphin- Antiviral Activity
Endorphins are endomorphines, neuropeptides, produced in response to pain and stress in the pituitary gland. Endorphins are of three types betaendorphin, enkephalin, dynorphin binds with μ, k and δ receptors respectively located on the nervous system and immune cells. Betaendorphine is a most abundant endorphine, synthesize and stored in the anterior pituitary gland, precursor of POMC (Proopiomelanocortin) is a large protein release in response to CRH during stress. POMC cleaved in to MSH, ACTH, and betaendorphine. Most immune cells produce endorphins because it possesses m-RNA transcripts for POMC [1-4].
Research Article
Comparative Study of Functional Outcome Between Proximal Humeral Nailing and Philos Plating for Neer’s Type Two-, Three-, Four - Proximal Humeral Fractures
Lokesh Sharma D, Madhava Reddy M and Navya Tez*
Background: Proximal humeral nail and PHILOS plate fixation for the proximal humeral fractures offers good anatomic fracture reduction and stable primary fixation to ensure rapid fracture healing and imme-diate post-operative functional therapy without prolonged immobilization.Objectives: To assess and compare the fracture union and the functional outcome of proximal humerus fractures using proximal humeral nail and PHILOS plate. Materials and methods: A comparative prospective study was conducted at Guntur Medical College from October 2016 to October 2018. In this study we have included a total of 34 patients randomly selected as 15 cases for PHN group and 19 cases included in PHILOS group. The follow-up period was 12 months. Results: In our study, majority were males (73.5%) and most com.....
Review Article
Association of Pediatric Obesity with Adult Cardiovascular Disease: A Narrative Review of Published Evidence
There is a global increase in the prevalence of childhood and adolescent obesity. Pediatric obesity is a strong predictor of adult obesity with its attendant health consequences, and there is now substantial evidence linking it with cardiovascular diseases (CVD) in adulthood. This review aims to discuss the pathophysiologic mechanisms involved in the development of future CVD in pediatric obesity and the findings of some published longitudinal studies which reported the relationship between the two morbidities. The pathophysiologic pathways have been established, as both abnormal cardiac remodeling and abnormal vascular remodeling are the primary outcome events arising from the ‘adiposopathy’ of obesity. Increase.....
Research Article
An Interprofessional Geriatric Team Meeting
The purpose of this study was to determine if student participants in an interprofessional geriatric team meeting self-reported increased knowledge in interprofessional team collaboration competency. A faculty developed simulated scenario that included standardized patients and student volunteers from nursing, social work, and recreational therapy was live streamed to a large classroom where the remaining students watched. 191 students participated and all three disciplines showed significant improvement on the Interprofessional Collaborative Competency (ICCAS) attainment survey. This innovative way of delivering a simulated experienced allowed almost 200 students to have this experience simultaneously.
Review Article
General Overview of Recombinant DNA Tech-nology Applications and Usage Areas in Clinical Microbiology
Recombinant DNA technology is the desired modification of genetic material in-vivo. This technology involves inserting DNA fragments from various sources and transferring the desired DNA sequence with a vector. Manipulation in the genome of the organism can be accomplished by adding new genes or by limiting the activity of existing genes. Enzymatic digestion is used to obtain different DNA fragments. The DNA ligase enzyme is also used to insert DNA fragments into the vector. The vector is then transferred to the host cell. As the host cells proliferate, multiple copies of the vector and DNA fragment occur. In the last step, the cells carrying the transferred DNA sequence are selected and amplified. Today, most of the products used in the field of medici.....
Review Article
Synthetic Peptide Antigens and Common Usage Areas
Synthetic peptide antigens; molecular biology, genetics, biochemistry, microbiology, etc. in the field of antibiotic drug development, antibody production and vaccine development has been the subject of numerous research studies. These antigens are widely used in the industry for the diagnosis, treatment and prevention of genetic and metabolic diseases, especially infectious diseases. This technology is mainly based on the selection of epitopes found in natural structures and causing strong immune response, synthesis of amino acid sequences by various methods, coupling with the carrier molecule and delivery to the organism with the appropriate adjuvant. The most important advantage is that these molecules can be synthesized in the desired amount a.....
Case Report
ICBA Treatment of Chronic Un-healing Lesion in a Femoral DVT Patient-A Hypothesis of the Mechanism of Action
Introduction: DVT is a major, preventable cause of death worldwide. Ultrasound (US) is universally accepted as the first-line imaging procedure for DVT diagnosis.
Case presentation: Three years ago, a 59-years-old patient detected a painless lesion above the right lateral malleolus. After starting to feel strong, right femoral pain, the patient sought treatment at a community health medical organization (HMO) and was urgently referred to a hospitalization. During a 5-day hospitalization, the patient was diagnosed to suffer from right femoral DVT, according to the venous Doppler US results. The patient was treated with clot-dissolving drugs. Upon discharge from the hospital, the patient was instructed to continue a clot-dissolving drug and to followed-up in an HMO. The patient was instru.....
Case Report
Duplex Collecting System of a Right Kidney With an Ectopic Ureter-A Case Report
Shakthi Kumaran R and Chitra R*
Ureteral abnormalities represent a complex subset of urologic anomalies that manifest in many ways. Duplication of the ureters is a common anomaly and is frequently encountered by radiologists. Dupli-cation may be either complete or incomplete and is often accompanied by various complications. Here, we report a case of the complete duplicated ureters with an ectopic ureteral opening in to the prostatic urethra in a male cadaver on the right side during routine educational dissection in the academic years (2017-2018) in our department of anatomy at Siddhartha medical college, Vijayawada. Imaging tech-niques to visualize the ureters are excretory urography and voiding cystourethrography, as well as ultra-sound, computed tomography, and magnetic resonan.....
Mini Review
White Matter, Psychomotor Development, Cognitive and Behavior Disorders in Patient with Congenital Heart Defects
Emmanuel Suluba*, Liu Shuwei, Ally Mwanga and Balowa Musa
A hemodynamic disturbance in children with congenital heart defects (CHD) impairs cerebral perfusion resulting into brain neural injury. Neural injury in CHDs patients can occur prenatally, postnatal or during surgical repair of the defects (reperfusion injury) often following hypoxia induced oxidative stress. The brain subventicular zone (SVZ) contain postnatal niche of neural stem cells. SVZ cells are very sensitive to hypoxia and may be damaged in children with CHDs. Oligodendriocytes and myelinated fibers are documented to be most vulnerable in conditions of diminished oxygen supply to the brain thus frequently damaged in patient with CHDs. The evaluation of brain associated consequences is frequently overlooked in many cases of CHDs. Therefore, this mini review put forward the impact .....
Mini Review
NSAIDs - Associated Damage to the Stomach Mucosa (Experimental Study)
NSAIDs remain dangerous drugs due to the damaging effect on the mucous membrane of the stomach, intestines. Experimental studies were conducted to study the damaging effects of nimesulide and lornoxicam. It was found that these drugs damage the mucous membrane of the stomach. a non-selective drug has a slightly greater damaging effect. The damaging effect of these drugs enhances motor impairment, a decrease in pH, and an increase in secretion volume. NSAIDs often lead to the formation of acute ulcers of the gastrointestinal mucosa. The development of NSAID-associated ulcerative lesions is due to an imbalance between the factors of defense and aggression in Summary non-steroidal anti-inflammatory drugs Summary nonsteroidal anti-inflammatory drugs the mucous membrane of the gastrointestinal .....
Opinion
Optimizing the Annealing Effect of Zn/Ac Nanoparticle Synthesis on Dye Wastewater Treatment by Combination of Ultrasonic and Photocatalytic Methods
Behnoosh Khataei* and Mahdi ghaderi
Many different environmental researches were done on the treatment of water, wastewater and air pollutants by different biological, physical and chemical processes. Pollution of water sources by dye pollutants from various industries such as textile, paper, rubber and plastic industries is a major environmental problem. Organic dyes cause irreparable damage to the environment due to the avoiding the light entry to water, disruption of photosynthesis, reduction of oxygen transfer to water, occurrence of eutrophication, interference with the ecology of the receiving waters, toxic effects as well as unpleasant appearance [1-18]. Different methods are used for the treatment of dye wastewater [19-25]
Mini Review
Role of Nanostructured Defects through Swift Heavy Ion Irradiation for Resistive Switching of Manganite Thin Film Devices: A Short Review
NA Shah*, KN Rathod and PS Solanki
Recently, memory devices based on resistive switching (RS) have attracted enormous attention of researchers due to their fast switching speed, cost effective fabrication, great endurance and retention behaviors, small power consumption, simple structure and Complementary Metal Oxide Semiconductor (CMOS) compatibility. Amid various materials, manganite’s are known to possess both the elemental RS types, i.e. unipolar and bipolar switching. Formation of defects, induced by Swift Heavy Ion (SHI) irradiation, can influence the resistive state (i.e. RS) of the manganite devices through nanostructuring. In short, nanostructuring for manganite thin films through SHI irradiation offers the improvement in their RS behaviors
Opinion
Convergence Blockchain, AI en IoT
The inevitable convergence of the blockchain, AI and IoT will form an impactful combination of security, interconnectivity and autonomy to bring about a revolution in the way processes run. A combination of Blockchain, AI and IERT technologies that affect the potential of how businesses, industries and even economies function will redefine them more than they do today. Some applications and concepts have already seen an overlap between these technologies with promising results1. An example of this is the combination of AI and Blockchain to manage Unmanned Aerial/Air/Airborne Vehicle (UAV) air traffic, making mass autonomous flying safer.
Opinion
Material Aspects Pertaining to Hydrogen Production from Aluminum: Opinion
SP du Preez* and Bessarabov DG*
The use of lightweight metals as hydrolyzing materials for hydrogen (H2) generation has attracted much attention in recent years. This is clearly evident when one considers the continuous stream of publications being made available in the public peer-reviewed domain on the subject. Metal-based hydrolyzing materials are combined with water, under certain conditions, to allow the hydrolysis reaction, yielding high-purity H2 on demand. Of the lightweight metals investigated, aluminum (Al) has shown significant potential as it is lightweight, relatively inexpensive, and abundant.
Opinion
Fluorine-Free Developments for Lyophobic Tex-tile Finishes
Cordelia Zimmerer*, Marén Gültner and Frank Simo
In many cases it is necessary and useful that personal protective equipment (PPE), especially protective clothing, is endowed with strongly hydrophobic and oleophobic properties. For outdoor and sports clothing, the combination of these properties is not required. Of course, outdoor clothing should protect against rain, moisture and dirt. The repellence of mineral oils and other organic liquids of low polarity is not really needed neither for hiking nor mountaineering.
Case Report
Every Writer has a Story to Tell, everyone is a Writer: Three Case Histories Utilizing Creative Writing in Therapy
Riccardo Natale Caniato* and Amy Sellers
Therapy is usually administered in a spoken format. Verbal communication forms the major basis of the psychiatric process. Creative writing however can be a valuable adjuvant to the psychotherapeutic process, allowing another avenue for analysis, re-framing and healing. Encouraging a patient to express and explore issues through their writing can in some patients prove extremely therapeutic. We present three case histories to highlight the potential role of writing in treatment and therapy.
Opinion
Role of Fluids in Origin PGE Mineralization’s in the Pansky Tundra Layered Intrusion, Kola Peninsula, NW Russia
The Pansky Tundra layered intrusion belongs to a group of the Paleo Proterozoic layered intrusions (2.45-2.50Ga) located in the north-eastern Fennoscandian Shield, Kola Peninsula (Russia). The intrusions were emplaced during just that epoch of intracontinental rifting. This intrusion consists of norite-gabbronorite-gabbroic megacycles and contain rhythmically layered horizon (up to 200-300m thick). This last includes thin “layers” of norite, olivine-gabbronorite, melanonorite, troctolite and sill-like pyroxene anorthosite. Namely the pyroxene anorthosite lenses host low sulphide Ni-Cu and PGE mineralization and strongly metasomatic altered. The U-Pb ages of gabbronorite by zircon is 2470+-9Ma and anorthosites by baddeley.....
Case Report
Every Writer has a Story to Tell, everyone is a Writer: Three Case Histories Utilizing Creative Writing in Therapy
Therapy is usually administered in a spoken format. Verbal communication forms the major basis of the psychiatric process. Creative writing however can be a valuable adjuvant to the psychotherapeutic process, allowing another avenue for analysis, re-framing and healing. Encouraging a patient to express and explore issues through their writing can in some patients prove extremely therapeutic. We present three case histories to highlight the potential role of writing in treatment and therapy.
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