Abstract

To live a healthy life, we need to protect our planet first and this planet is being polluted every single day. The apparel and textile industry are one of the largest in the world. But textile is a factor that causes environmental pollution. Considering an increasing demand for textile and apparel goods, the industry is in urgent need of improving the environmental footprint of its products. It is essential to promote sustainability in the textile sector when the world garment market and companies are focusing on environmentally friendly products. Very recently some of the textile companies in Bangladesh have started working on it and they are focusing on using sustainable fabrics which have benefits on the environment, economy and society of a country. This type of fabric can be recycled or reused without any negative impact on humans and the environment. The purpose of this study is to introduce some sustainable fabrics & their necessity to the customers & the market in Bangladesh. This study also shows customer perception of sustainability using qualitative data collection methods. In addition, it also highlights the comparisons between conventional fabric & sustainable fabric. Furthermore, it discusses some promotional ways as marketing strategy to increase awareness of sustainability and using of sustainable fabrics in Bangladesh.

Keywords:Sustainability; Sustainable fabrics; Marketing strategy