Abstract

Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends and has varied over time and place. A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for consumers. Fashion designers work in a variety of different ways when designing their pieces and accessories such as rings, bracelets, necklaces and earrings. Due to the time required to put a garment out in market, designers must anticipate changes to consumer desires. Fashion designers are responsible for creating looks for individual garments, involving shape, color, fabric, trimming, and more. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses. The design process is unique to the designer, and it is rather intriguing to see the various steps that go into the process. Finally, a sample garment is made up and tested on a model to make sure it is an operational outfit. Currently, the fashion industry relies more on mass-market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their versions of the original. This article aims to indicate some of the potential issues in fashion business and attempts to provide the nearest solutions to eradicate them the issues addressed are sustainability in fashion, Cultural appropriation, Size inclusivity, Intellectual property, Waste in fashion production, Lack of diversity in designers, Technological advancements, Supply chain disruptions, Sustainable certifications and Fashion and identity.

Keywords:Sustainable materials; Waste in fashion; Cultural appropriation; Technological advancements