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Trends in Textile Engineering & Fashion Technology

Decision Support System of Global Brands in Fashion Marketing Strategy for Entrepreneurship

  • Open or Close Elsayed Ahmed Elnashar*

    Faculty of Specific Education, Kafrelsheikh University, Egypt

    *Corresponding author: Elsayed Ahmed Elnashar, Full-Professor of textiles & Apparel, Faculty of Specific Education, Kafrelsheikh University, El-Geish Street, 33516 Kaferelsheikh City, Egypt

Submission: July 19, 2018;Published: July 24, 2018

DOI: 10.31031/TTEFT.2018.03.000572

ISSN: 2578-0271
Volume3 Issue5


Sustainability strategy of global brands in fashion marketing strategy is a key factor that most organizations in today’s society strive to achieve. The concept of strategy sustainability is about meeting the needs of the present without compromising the ability of future generations to meet their own. For a long time, global brands in fashion marketing strategy impact had been the main focus for many organizations craving a sustainability strategy philosophy. It is also becoming more and more popular in public works. Today, sustainability strategy of decision support system is essential for consideration when constructing power generator system along with the selection of suitable fashion of biofuels, Solar Energy of textiles (SOLTEX), fashion public buildings, fashion roads of geotextiles and fashion freight transportation system, green supplier selection, sustainable fashion marketing electricity generation technologies and manufacturing decision support system among other types of projects.

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