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Trends in Textile Engineering & Fashion Technology

Green Apparel Buying Behaviour: Opportunities in Indian Market

  • Open or Close Arpita Khar*

    Indian Institute of Management Rohtak, India

    *Corresponding author: Arpita Khar, Indian Institute of Management Rohtak, Haryana, India

Submission: March 17, 2018;Published: June 08, 2018

DOI: 10.31031/TTEFT.2018.03.000555

ISSN: 2578-0271
Volume3 Issue1


This review examines the factors affecting organic clothing purchase behaviour. Review of literature reveals that past green buying behaviour, peer influence, green apparel knowledge were important for consumers. However, several studies posit that awareness about environmental problems does not necessarily translate into green buying. Organic clothing purchase behaviour can be influenced by several factors like green attitudes, self-identity, past experience with green products and social groups.

Keywords: Green knowledge; Green peer influence; Green apparel buying; Indian youth

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