Abstract

As global efforts to decarbonize maritime transport intensify, emerging economies like Bangladesh face growing pressure to align their shipping and port operations with green investment strategies. This study investigates the key determinants influencing green shipping investments within Bangladesh’s maritime logistics sector, focusing on the perceptions and readiness of core stakeholders. A structured survey was administered to approximately 100 respondents (graduate’s student) about four categories: port authorities, shipping companies, maritime financiers, and industry experts. Using Likert-scale measures, we evaluated five latent constructs: Perceived Environmental Pressure (PEP), Financial Readiness (FR), Technology Adoption (TA), Regulatory Support (RS), and Performance Outcomes (PO). Ordinary Least Squares (OLS) regression analysis reveals that TA and FR are the strongest predictors of green performance outcomes, followed by PEP and RS. Stakeholder-specific models further highlight variation: port authorities prioritize regulatory clarity, shipping firms emphasize financial feasibility, while investors respond most to risk-adjusted technological returns. The findings suggest that while international decarbonization targets shape strategic perceptions, actual investment outcomes hinge on access to capital and tangible technological capabilities. Policy implications include the need for concessional finance instruments, innovation subsidies, and enforceable green port regulations. Overall, this study offers timely insights into how Bangladesh can strategically navigate the green maritime transition by aligning policy, finance, and technology in a coordinated investment ecosystem.

Keywords: Green shipping; Maritime logistics; Investment readiness; Technology adoption; Bangladesh