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Abstract
Psychology and Psychotherapy: Research Study
The Role of Costs in Pricing
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Open or CloseDonald E Sexton*
Professor Emeritus of Business, Columbia University, USA
*Corresponding author:Donald E Sexton, Professor Emeritus of Business, Columbia University, USA
Submission: August 13, 2019;Published: September 18, 2020
Abstract
Costs certainly play a role in pricing. However, typically cost-plus pricing assigns the wrong role for costs in the pricing process and that can lead to serious pricing mistakes. The role of costs should be to evaluate the feasibility of a price, not to set the price.
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a Creative Commons Attribution 4.0 International License. Based on a work at www.crimsonpublishers.com.
Best viewed in
| Above IE 9.0 version