Abstract

A novel and complex technology competing against established standards, even with new and critical useful capabilities, will always find itself very difficult to gain traction. However, as the history of technology-progress overwhelmingly stipulates, when bigger risks meet with success, it not only solves the outstanding problem but also brings a bigger reward for the pioneers and the investors. In this report the general aspects of a new technology adoption are discussed in terms of the diffusion model. While diffusion of knowledge among the knowledge-worker once depended only on media advertisement and word of mouth, the effect of present-day Internet changes previous norms, as discussed. In addition, the effect of very recent pandemic on a new technology is also touched. A case for a new camera-less imaging modality and spectrometer instrument, Tera spectra, has been outlined.

Keywords: Keywords: Tera spectra; Bass diffusion model; Adoptability of a new technology; Internet effect
Abbreviations: TNS3DI: Terahertz Nanoscanning Spectrometer and 3D Imager