Abstract

Artificial Intelligence (AI) is reshaping trademark law by influencing the creation, registration, monitoring, and enforcement of trademarks. This article examines the challenges and opportunities AI presents, including issues of originality and distinctiveness in AI-generated logos and slogans, the risks of over-reliance on AI in trademark registration, and concerns about consumer confusion from AI-driven brand creation. It also explores AI’s role in detecting infringements and the ethical challenges of automated enforcement, such as false positives. The article considers the accountability of AI systems in infringement cases and suggests potential legal reforms to address AI’s impact on trademark definitions and enforcement. Finally, it looks at the integration of AI with blockchain and predictive analytics, offering insights into the future of trademark law in a technology-driven landscape.

Keywords: Artificial intelligence; Trademark law; Brand creation; Infringement detection