Seongbin Park, Hoyoung Lee, Jonghyung Woo, Hongwon Park and Jonghoon Kim*
Digital Transformation (DX) Research Center of Korea High Tech Textile Research Institute, Yangju-si, Gyeonggi-do, Republic of Korea
*Corresponding author:Jonghoon Kim, Digital Transformation (DX) Research Center of Korea High Tech Textile Research Institute, Yangju-si, Gyeonggi-do, Republic of Korea
Submission: April 04, 2023; Published: April 27, 2023
ISSN 2578-0271 Volume 8 Issue4
The Metaverse fashion (Meta-fashion) industry provides consumers with new fashion
experiences in which they can try on and purchase clothes through virtual reality or mixed
reality. To accomplish this, it uses technologies such as virtual fitting, hologram fashion
shows, and AR/VR to offer consumers realistic clothing and enable them to simulate different
styles and designs [1]. Meta-fashion technology plays an important role in the digital era of
the fashion industry and offers advantages such as getting rid of surplus inventory, increasing
investment returns, generating continuous revenue, and reducing carbon footprints [2].
However, the introduction of Meta-fashion technology faces obstacles in various fields of
the fashion industry. The first obstacle is the lack of specialized personnel related to digital
manufacturing [3,4]. Digital manufacturing requires various content development capabilities
for store operations and service development and operation in the Metaverse, along with
fashion-related expertise. Digital manufacturing requires expertise in fashion, as well as
competency in IT to develop and operate services, including digitalization. In addition, the
characteristics of the materials required to use production tools are also the responsibility of
industry professionals. The tools necessary for making Meta-fashion contents are scattered
across different stages, and all of them must be purchased. It is also up to industry workers
to recognize information between materials to utilize the tools. Because all of these appear as
obstacles to spearheading the industry, to make foray into it, it is essential to
1) boost up the speed of industry entry as well as
2) quickly respond to trends or consumer needs.
Therefore, we suggest the direction of development for the open meta-fashion platform as follows.
Development of material database
A. Support for exploring and utilizing resources within the platform by digitizing
various materials and their property information into a database.
B. Support for tools related to the collection of materials and properties for public use.
C. Interface technology required for linking cases and services necessary for the
introduction of various types of services such as O2O, O4O, D2C, and something like that.
Development of production tools for fashion items
Develop cloud-based software programs that can be accessed through the platform to implement virtual fashion items or ideas using resources obtained through direct processing or from the material properties database.
Development of technology required to create virtual stores to entry fashion items
Develop a cloud-based Content Management System (CMS) for creating Visual Merchandising Displays (VMD), Point of Purchase Displays (POPM), and Point of Sale Materials (POSM) required for building virtual stores.
Development of technology required to create online/ offline integration(O2O) services and linking real product purchase
Interface technology required for linking cases and services necessary for the introduction of various types of services such as O2O, O4O, D2C, etc.
Development of standard required for entry and service operation on an open metaverse platform
Develop standards to ensure compatibility with existing metaverse platforms [5] such as Second Life and Roblox and establish a standard-based data exchange system.
Development of security-related guidelines for content trading
Develop guidelines for addressing issues related to copyright, replication prevention and payment security.
The development and supply of content creation platforms will reduce the technical constraints and difficulties associated with developing virtual clothing necessary for metaverse commerce entry by fashion creators and existing fashion brands. This will reduce the need for specialized personnel and lead time for product development. In addition, a virtual environment can replace the repetitive processes required for new product development and validation, reducing time and cost issues and providing an environment for creative product development [6,7]. Moreover, it is expected to improve the competitiveness of small businesses with inferior fashion design or ICT technology capabilities and facilitate rapid entry and diffusion in the Metaverse E-commerce market.
This work was supported by the Institute of Information & communications Technology Planning & Evaluation (IITP) grant funded by the Korea government (MSIT) (No. 22-0-00349, Development of XR Collaborative Platform Based on Digital Fashion Asset)
© 2023 Jonghoon Kim. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and build upon your work non-commercially.