Abstract

For modern visual artists and graphic designers, creativity is the Sine qua non, and it should be equally important to fashion designers. The main objective of this study was to investigate the relationships among figural creativity, creative potential, and personality in a sample of Taiwanese fashion design undergraduates. Convenient sampling was used. A sample of 90 first-year fashion design undergraduate students (73 women and 17 men) at Asia University in Taiwan was recruited from the Foundation of Design, which is the foundational fashion design course, to participant in this study. This study’s results suggest that figural creativity is not related to creative potential or to personality. However, we suggest that using alternative or additional instruments to measure creative potential and/or include additional relevant variables might build on these findings and increase our understanding of the relationships among figural creativity, creative potential, and personality.

Keywords: Figural creativity; Creative potential; Personality; Fashion design; Taiwan