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Psychology and Psychotherapy: Research Study

Financial Costs of Green Options: Financial Perceptions Surrounding Green Products and Purchasee

  • Open or CloseChi Kwan Ng*

    Finance, Economics and Marketing, La Trobe University, Australia

    *Corresponding author:Chi Kwan Ng, Finance, Economics and Marketing, La Trobe University, Australia

Submission: November 12, 2020;Published: March 16, 2021


Despite strong progress toward range of green products and competition, perceptions toward the financial responsibilities associated to green options have not been as progressive. This paper provides insight for the financial concerns and issues commonly associated to the purchase of green products and recommends the use of social media and popular culture as a method to initiate change of these beliefs.

Keywords: Willingness-to-pay; Competitive pricing; Greenwashing; Green products; Sustainability; Social media; Popular culture; Influencers

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