Abstract

Scientific development is based on the material needs of society, and breeding staff set breeding goals by anticipating the future market. With rapid changes in production levels and consumption trends, breeders in the broiler industry respond to changing consumption trends by continuously adjusting their breeding objectives. With the rapid growth in protein consumption demand, China has become a major producer and consumer of broilers, and the broiler breeding industry has achieved considerable success. This paper reviews the development of China’s broiler industry and changes in breeding efforts and summarizes the factors of broiler breeding changes in China to elucidate the changes in broiler breeding direction. At the same time, the change in the direction of chicken breeding is used to reflect the improvement of the food consumption capacity of the Chinese people and the change in the direction of consumption.

Keywords:Breeding; Food consumption; Broiler; Chicken meat market