+1 (929) 600-8049

Abstract

COJ Technical & Scientific Research

B2B Marketing Challenge: From Relationship Value to AI

  • Open or ClosePrita Prasetya*

    School of Business and Economics, Universitas Prasetiya Mulya, Indonesia

    *Corresponding author:Prita Prasetya, School of Business and Economics, Universitas Prasetiya Mulya, BSD City, Tangerang, Banten, Indonesia

Submission: January 14, 2023; Published: February 13, 2023

Abstract

B2B companies aim to be successful, ensuring effective operations, competitive advantage, and market share. As a result, they need to increase marketing activities judged by sales growth and market share. For this reason, companies need to develop the right marketing strategies and resources. Developing a B2B marketing strategy relies on external and internal factors, adapting to customer needs, company management capabilities, and stakeholder engagement. The challenge in the B2B environment is to continuously be updated with the times, from relationship value strategies to using AI in marketing innovation and co-creation.

Keywords: B2B; Relationship value; Marketplace; AI

Get access to the full text of this article

PubMed Indexed Articles

Track Your Article

Editor In Chief

Hirotada TSUJII

Ph.D in Agriculture from Faculty of Agriculture, Tohoku University

Approaches in Poultry, Dairy & Veterinary Sciences

Maria Kuman

Research Professor, PhD, Holistic Research Institute

Advances in Complementary & Alternative Medicine

Tomasz Karski

MD PhD, Professor, Vincent Pol University

Orthopedic Research Online Journal

Jiexiong Feng

Professor, Chief Doctor, Director of Department of Pediatric Surgery, Associate Director of Department of Surgery, Doctoral Supervisor Tongji hospital, Tongji medical college, Huazhong University of Science and Technology

Research in Pediatrics & Neonatology

Muhammad Atiqullah

Senior Research Engineer and Professor, Center for Refining and Petrochemicals, Research Institute, King Fahd University of Petroleum and Minerals (KFUPM), Dhahran, Saudi Arabia

Research & Development in Material Science

Ian James Martins

Fellow of International Agency for Standards and Ratings (IASR), Edith Cowan University, Sarich Neuroscience Research Institute

Advancements in Case Studies

Thomas F George

Chancellor Emeritus / Professor Emeritus of Chemistry and Physics, University of Missouri–St. Louis

Annals of Chemical Science Research

Jose Crisologo de Sales Silva

Ph.D in Science from the Federal University of Alagoas, UFAL, Brazil

Novel Research in Sciences

Naglaa Sami Adbel Aziz Mahmoud

Assistant Professor in College of Architecture, Art and Design

Academic Journal of Engineering Studies

Tong-Ching Tom Wu

Interim Dean, College of Education and Health Sciences, Director of Biomechanics Laboratory, Sport Science Innovation Program, Bridgewater State University

Research & Investigations in Sports Medicine

Dr. Jose Luis Turabian

Professor of numerous training courses in Family Medicine

Associative Journal of Health Sciences

Dariusz Jacek Jakóbczak

Assistant Professor, Department of Electronics and Computer Science

COJ Electronics & Communications

Önder Pekcan

Emeritus Professor of Physics, Kadir Has University, Turkey

Polymer Science: Peer Review Journal

Member In

OPEN ACADEMIC JOURNALS INDEX
Advance Sciences Journal Index
Journal Factor
Journal Factor
citefactor
road-issn
wsu
semantic-scholar
Search It
raven
rzblx1
wcosj
ICI World of Journals
scilit
publons
Academic Resource Index
Academic Resource Index
Academic Resource Index
google scholar
plagscan
View All...

Quick Links

  • Editorial Board Registrations
  • Submit your Article
  • Best Paper of the Volume
  • Reprints
  • Refer a Friend
  • Advertise With Us

Our Recent Edition

Top Editors

Financial Support

Sponsors

Latest e-Books

Latest Video

© 2017 Crimson Publishers, All rights reserved. No part of this content may be reproduced or transmitted in any form or by any means as per the standard guidelines of fair use. Creative Commons License Open Access by Crimson Publishers is licensed under Creative Commons License
a Creative Commons Attribution 4.0 International License. Based on a work at www.crimsonpublishers.com. Best viewed in browser_icons browser_icons| Above IE 9.0 version

Reprints