Abstract

COJ Reviews & Research

Vision Based Industriael Case Southwest Airlines

Submission: July 26, 2018; Published: August 08, 2018

DOI: 10.31031/COJRR.2018.01.000513

ISSN 2639-0590
Volume1 Issue3

Abstract

In this paper the airline industry is studied in the US and how the environment affects this Southwest Airlines, the market leader based on passengers. Industrial Organization (IO) presents the vision based on resources for analysis, where Porter’s five forces are used as a guiding tool: [1] low entry barriers pose a threat of entrants to compete with Southwest Airlines companies, which in the longer [2] adds high-intensity among competitors and the threat of [3] power potential of buyers and [4] suppliers in the industry. Perhaps that solves the profitability of the seemingly unattractive industry is enjoying not having [5] the threat of substitutes. Once analyzed industry, an analysis of the cost leadership strategy is done by Southwest Airlines, one of the three generic strategies Michael Porter. Throughout the work, it seeks to support the arguments of the OI with microeconomic theory, where there is a congruence between the two areas of knowledge.

Abstract:

This document studies the airlines industry in the United States, analyzing how Southwest Airlines Affects esta environment, based on enplanements ITS leader. The Industrial Organization (IO) sets the industry based view For This analysis, in which Porter’s Five Forces Where Model is used as tool [1]. The few entry barriers in the industry Represent a threat of potential competitions for Southwest Airlines, Which sums to the current [2] intense competition Between companies Already in the industry, and the potential threat that [3] customers and [4] They mean suppliers. But the virtually inexistent [5] Threat of substitutes, might be what settles the industry’s profitability. Once Analyzed the industry, the study proceeds to analyze the cost leadership strategy as on of Porter’s Generic Strategies, during the study.

Keywords: Toerolíneas; Vision based on industry; Porter’s five forces; Threat of substitutes; leadership strategy

Get access to the full text of this article