Abstract

COJ Electronics & Communications

The Factors Which Influencing Users’ Behavioral Intention Towards Using Online Booking System for Car Service at Car Service Centre in Malacca

Submission: October 15, 2018;Published: November 20, 2018

DOI: 10.31031/COJEC.2018.01.000517

ISSN 2640-9739
Volume1 Issue4

Abstract

In today’s global age, online booking system has been used by many industries from hotel, tourism and airlines. Online booking system is viewed as a systematic process for the company to enhance their organizational performance. This study investigated the factors which influencing the users’ acceptance towards using online booking system for car service centre. Survey data was collected from 384 respondents were analyzed using Statistical Package for the Social Science (SPSS 15.0). The findings were obtained based on the key constructs from UTAUT 2 which are performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and behavioral intention. This study objective is to find the factors which influence the users’ acceptance towards new technology for booking appointment. The results of this study can be useful to understand users’ acceptance from new perspective which can be used by authorized car service centre.

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