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Abstract

Trends in Textile Engineering & Fashion Technology

Case Study on Augmentation of Women’s Jacket for the Indian Market

Submission: June 27, 2018;Published: September 24, 2018

DOI: 10.31031/TTEFT.2018.04.000583

ISSN: 2578-0271
Volume4 Issue2

Abstract

The jacket is less popular among Indian women and the main intention of this case study is to make the jackets popular by designing a suitable and comfortable jacket to be worn in all kinds of occasions. The data were collected in the pre-designing and post production stage in the form of feedback from women of the particular age group settled in the metropolitan cities. Based on the feedback obtained, market survey and forecast, the jackets were designed and manufactured for different end uses. Indian women eagerly want to have a new look with traditional touch without any criticisms. It can be fulfilled by the jackets which are no way lower in style and look. Multipurpose and easily wearable jackets are designed for the purpose of all kinds of customers like adventurous, classy, trendy and traditional wearers. The designed garments are very well recognized by the target people. The target customer circle can be widened. The number of designs in a collection can be increased so as to have wider options for their selection. This study provides data to understand the Indian women’s state of mind and helpful in launching innovative woman jacket and taking Indian women a step ahead in the dressing sense with no possibilities for criticism and safety issues. This study tries to introduce jacket as a well accepted outfit with different styles by understanding customers’ need.

Keywords: Women’s jacket; Design development; Technical pack; Product development; Multipurpose jacket; Jacket styles; Customer feedback

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