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Psychology and Psychotherapy: Research Study

A Note on Disruptive Innovation Model of PDD Case

  • Open or CloseWan Liu1 and Steven Si2*

    1Zhejiang University, China

    2Bloomsburg University of Pennsylvania, USA

    *Corresponding author:Steven Si, Bloomsburg University of Pennsylvania, USA

Submission: February 09, 2021;Published: March 04, 2021


Pinduoduo e-commerce platform (NASDAQ: PDD) is a typical latecomer related with disruptive innovation. When Pinduoduo entered China’s e-commerce field in 2015, it already had various e-commerce platforms such as Taobao and others, among which Taobao and Jingdong had a market share of more than 90%. Pinduoduo was facing the market competition situation of oligopoly.

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