Abstract

Technology has always shaped the ways we communicate. Six hundred years ago, it was the printing press. Today, it is the internet and social media, and in the future, artificial intelligence will enable robot journalism, social battlers and simultaneous translation between languages and cultures.The Internet in general, and more specifically the massive entrance of Smartphone usage into our being, has revolutionized many aspects of human life, including commerce, advertising, social interactions and education. The rapidly increasing use of Smartphone’s is a global phenomenon of this millennium. According to recent figures, the number of Smartphone users worldwide surpassed two billion in 2016. These rapid changes pose new challenges on the macro market level, as well as on the micro individual level.