Abstract

D‘Switch-Selling’? The Practice of Advertising One Thing & Supplying Another! Until very recently the questions I was being asked by prospective Hair Transplant clients were generally about my surgeon’s experience. How many years has he been operating? How many procedures has he carried out? Is he a member of the GMC (General Medical Council) or the ISHRS (International Society of Hair Restoration Surgery)? The sort of questions one would expect people to ask if they wanted to avoid any of the many pitfalls they could experience from having had a ‘3rd rate’ Hair Transplant procedure. ‘Switch-Selling’? The Practice of Advertising One Thing & Supplying Another! Until very recently the questions I was being asked by prospective Hair Transplant clients were generally about my surgeon’s experience. How many years has he been operating? How many procedures has he carried out? Is he a member of the GMC (General Medical Council) or the ISHRS (International Society of Hair Restoration Surgery)? The sort of questions one would expect people to ask if they wanted to avoid any of the many pitfalls they could experience from having had a ‘3rd rate’ Hair Transplant procedure. However, more recently prospective clients seem more concerned about costs than quality and who could blame them? When there are no less than 240 Turkish Hair Transplant Clinics offering them all-inclusive deals for up to a third off the cost of legitimate Hair Transplant operatives.