Abstract

This study was conducted in order to gain knowledge of the market of the manioc flour in Alagoas, Brazil, and its potentials, based on the information from all links in the production and marketing chain. In Brazil, several products are derived from manioc. Due to that it has a great social and economic importance. The current research is structured in the framework of the five forces analysis of Michael EP [1]. A combination of the all factors suggests that the production industry of the manioc flour is attractive for producers since all five forces are benefiting. Thus, we can consider that an investment would lead to an adequate development in the scope of this study.

Keywords: Agriculture; Industry; Social; Marketing chain