Abstract

The “coronavirus pandemic” is a global phenomenon and the agreement of experts that the virus will last much longer and become endemic has affected all aspects of human life, including the consumption of foods. Covid-19 is now a guide on how consumer habits are changing the way of thinking that leads to the final food choice. The current short communication explores the changes between individuals and families in food choices motivations in the post covid -19 era of the ten basic parameters: health, convenience, sensory appeal, nutritional quality, ethical concerns, weight control, mood and stress, familiarity, price, and shopping frequency behavior. The findings show that there was a significant increase in the online shopping, as well as more conservative household management by purchasing healthier, safer, and lower environmental footprint foods. However, the pandemic did not significantly affect factors such as sensory appeal, convenience, and familiarity.