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Abstract

Modern Concepts & Developments in Agronomy

Marketing and Brand Authenticity in Post COVID-19 Era

  • Open or ClosePetros Gkogkos1* and Dimitris Skalkos2

    1Green Box Publications SA, 105 57 Athens, Greece

    2Laboratory of Food Chemistry, Department of Chemistry, University of Ioannina 45110 Ioannina, Greece

    *Corresponding author:Petros Gkogkos, 1Green Box Publications SA, 105 57 Athens, Greece

Submission: February 22, 2021;Published: March 11, 2021

DOI: 10.31031/MCDA.2021.08.000683

ISSN: 2637-7659
Volume8 Issue2

Abstract

The deep existential nature of authenticity combined with the change towards green sustainability can transform the concept of brand authenticity, an inspiring tool for food industry and agricultural business in order to build a new brand image that will enable them to capitalize on the economic post pandemic era.

Keywords: Brand Authenticity; COVID-19; Food branding; Marketing; Agriculture

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