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Doug Vogel*
Professor of Information Systems, China
*Corresponding author: Doug Vogel, Professor of Information Systems, China
Submission: January 15, 2021; Published: January 28, 2021
ISSN: 2689-2707 Volume 2 Issue 4
Information and communication technologies (ICTs) have been applied in healthcare
for decades, albeit with relatively limited application and impact. Times have changed. The
Covid-19 pandemic has brought to the fore the need for creative use of technology to deal
with challenges and help manage risk. In the presence of the Covid-19 pandemic, use of ICT
to mitigate the necessity of face-to-face interaction has become increasingly commonplace.
Telehealth has been said to have advanced 10 years in the past 10 months. Applied in a variety
of circumstances in a variety of ways, ICT is gaining attention and recognition.
For example, reported Australian National University analysis of Medicare data has
illustrated over a 10-fold increase in telehealth services in Q2 of 2020 compared to Q1
recognizing that 71% were still in-person services [1]. Interestingly, 97% of the GP (General
Practitioner) telehealth consultations were phone (as opposed to video) services. In a survey
of 596 Australian telehealth users, the majority of respondents (n=369, 61.9%) stated
that their telehealth experience was “just as good as” or “better than” their traditional inperson
medical appointment experience [2]. They went on to conclude that “Telehealth may
be worthwhile as a mode of health care delivery while the pandemic continues, and it may
continue to be worthwhile after the pandemic.”
Thus, telehealth has had an increased presence, although perhaps not in the form of video
conferencing often advocated and has been well received. Whether this is trend for the future
and a paradigm shift in healthcare remains to be seen. The question is one of sustainability.
To what extent, and in what form, can we expect to see this heightened attention to telehealth
persist? The considerations extend beyond technology to aspects and motivations for
behavioral change. These include social, process and governance issues. Tradition and
professional ethics also come to the fore [3]. Clearly, telehealth sustainability is not exclusively
in the domain of ICT. Rather, sustained behavioral change is multi-faceted with synergistic
forces and considerations.
Sustainability criteria for telehealth includes demonstrably being used and useful
for those intended with customization as appropriate in everyday usage and application.
Significant practice-level variation in the USA has been noted accordingly [4]. Telehealth must
be economically viable and robust in terms of stakeholder reward. It must also be able to
evolve to meet changing needs and scalable within defined contexts. Consideration of ability
(or lack thereof) to mandate compliance is important. Ultimately there need to be a portfolio
of value propositions. Technology continues to evolve in terms of features and functionality
as well as ease of use that is likely to encourage increased telehealth use. The current heavy
use of phones is indicative of current application but does not dictate the future. Rather, a
portfolio of technology where circumstances can be matched with communication needs and
media appropriately chosen is likely with phones relegated to a supporting role. This is in line
with both common sense and experience as well as applicable theory [5,6].
Advocates of video conferencing rightly point out to increased degrees of personal
interaction attained. Although still limited compared to face-to-face interaction, video
is demonstrably better than exclusive use of audio to transmit expressions and remove uncertainties, especially in situations where lack of a common
knowledge base exists. This is indeed the case in doctor-patient
consultations where medical knowledge needs to be matched with
patient conditions. However, technostress has long been recognized
in inhibiting extended use of video in patient consultations
[7]. Patients accustomed to phone use may not be immediately
comfortable (or able) to use video.
Doctors with high levels of medical technical experience may
also be reluctant to use video as it immediately exposes their level
of discomfort. Further, video may not be deemed necessary (and
unnecessarily time-consuming) if the message is straight-forward
and the risk of misunderstanding is minimal. Such is often the
case with GPs who have a sustained relationship with a particular
patient. Indeed, this is currently being reinforced in Australia with
a minimum of 1-year patient/GP relationship required to authorize
reimbursed billing. Is this situation sustainable? Likely not. A
required 1-year patient/GP relationship seems a stopgap that will
unnecessarily inhibit patient/GP mobility and establishment of
new relationships. Further, increased ease of use and familiarity
of video on mobile phones might well see the dominance of phone
audio-only use disappear as both doctors and patients become
increasingly comfortable and resistant to technostress in this
regard. Use of video in consultations may well become the default
exonerating video advocates.
Consultations can also easily extend beyond synchronous
interaction as circumstances warrant e.g., non-life-threatening/
non-serious and/or general medical advice as well as imagery
transmission e.g., skin conditions or minor wounds. Such is the
case in asynchronous online health communities (OHCs) becoming
increasingly commonplace and demonstrably useful, often as a
precursor to synchronous interaction [8,9]. Privacy, however, is
but one of many OHC issues [10]. In-home medical monitoring
of chronic illness is also on the rise where the doctor may be
alerted only when relevant. Technology, however, should not be
seen as a panacea to sustained behavioural change. Technology
is an intervention and catalyst that is useful but not sufficient.
Technology can help achieve sustained behavior change but should
not be treated as the equivalent of a “diet pill” that will help to lose
weight effortlessly and instantly. Rather, we should view technology
as a tool to encourage behavior (e.g., exercising more and eating
less) that will lead to long-term success. To be widely adopted
and succeed, technology needs to be seen as only one aspect of
telehealth implementation.
Social elements are especially important. Friends and family
often provide motivation and persuasion in consideration of use of
any technology and telehealth is no exception. Adult children can be
particularly influential in encouraging expanded telehealth use. Social
media can also be useful in helping reduce apprehension on the
part of both patients and medical professionals. Teleconsultation
among doctors as well as doctor and patient forums are increasingly
prevalent as telehealth adjuncts. Processes are an under-appreciated
and often-neglected aspect of telehealth that often help assure
success as well as practice continuity. Processes promote transfer
across time and place and underpin organizational consistency.
They can be a source of enlightenment and encourage operational
improvement leading to induced efficiency and effectiveness. Processes
are also mechanisms for education and training that enable
intervention longevity and help assure application success. Finally,
governance needs to be in place to help assure against fraud and encourage
sustained telehealth use e.g., through Medicare reimbursement.
Policies put in place can deal with contingent liabilities as
well as open the doors for new forms of doctor/patient telehealth
engagement. By so doing, healthcare can more successfully meet
the demands of the future as populations age and associated medical
expenses proliferate.
In conclusion, the future is challenging but telehealth prospects
are bright as integrated technology, social, process and governance
elements are brought to bear. Sustained behavioral change becomes
more important and evermore evident.
© 2021 Doug Vogel. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and build upon your work non-commercially.