Abstract

Physical inactivity challenge has been addressed from different approaches in recent years due to the negative effects of its consequences at public health level. However, the number of people who do not perform sufficient physical activity on a daily basis is not decreasing. Surprisingly, it is not common to involve the fitness & wellness industry in interventions to address inactivity in leisure time despite the industry aim to promote a healthy lifestyle through physical exercise and its resources. Whilst the industry seems not to be interested in collaborating with public bodies and research centres. In this manuscript, we discuss the reasons why this industry should get involved in the effort for addressing physical inactivity using community-based intervention.

Keywords: Customer retention; Dropout; Fitness centres.