Research & Investigations in Sports Medicine

It Is Time for the Fitness & Wellness Industry to Lead the Agenda against Physical Inactivity Current

  • Open or CloseJorge López-Fernández1,2* and Alfonso Jiménez1,2

    1Centre for Innovative Research across the Life Course (CIRAL), Coventry University, UK
    2GO Fit Lab, Ingesport, Spain

    *Corresponding author: Jorge López-Fernández, Centre for Innovative Research across the Life Course (CIRAL), Coventry University, 4th Floor Richard Crossman; Priory Street, Coventry, CV1 5FB, UK

Submission: March 15, 2018; Published: March 26, 2018

DOI: 10.31031/RISM.2018.02.000535

ISSN: 2577-1914
Volume2 Issue2


Physical inactivity challenge has been addressed from different approaches in recent years due to the negative effects of its consequences at public health level. However, the number of people who do not perform sufficient physical activity on a daily basis is not decreasing. Surprisingly, it is not common to involve the fitness & wellness industry in interventions to address inactivity in leisure time despite the industry aim to promote a healthy lifestyle through physical exercise and its resources. Whilst the industry seems not to be interested in collaborating with public bodies and research centres. In this manuscript, we discuss the reasons why this industry should get involved in the effort for addressing physical inactivity using community-based intervention.

Keywords: Customer retention; Dropout; Fitness centres.

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