Abstract

The aim of this study is to identify the predictors of edible oil and fat consumption. A questionnaire to evaluate the attitude of consumers toward various edible oils and fats was administered to 300 individuals in Manisa. Twenty six percent of participants reported olive oil is the healthiest edible oil. Most of the participants believed that consumption of oils does not lead to health risk if it is not consumed too much. Margarine was reported as the most cholesterol containing item. Fats were associated with health concerns by majority of participants. Seventy six percent of participants believed that there was a relationship between oil and fat consumption and cardiovascular diseases. The findings of this study suggest that Turkish consumers hold positive attitudes towards edible oils such as olive oil and other vegetable oils. On the other hand, they are aware of the health risks linked to fat consumption.

Keywords: Consumption; Fat; Health; Oil; Questionnaire; Turkey