Department of Marketing, Denmark
*Corresponding author:Torben H, Department of Marketing, Denmark
Submission: March 15, 2019;Published: March 21, 2019
ISSN: 2640-9208Volume3 Issue4
Past research documents that life transitions trigger changes in lifestyles and consumption patterns [1-3]. This is primarily attributed to changes in consumer identity [4,5], changes in household resources  and situational challenges, i.e., stress . Notably, a key area of consumption that changes during life transitions is diet composition . For example, unemployment can trigger a significant increase in the intake of animal-based foods, and consequently fat and protein, and in the longer run increase the intake of carbohydrates and added sugar . Another example shows that getting divorced puts men at a 23% higher risk of apoplexy than married men, single men (that have never been married), or women. This is partly attributed to their lack of dietary adaptation skills upon divorce . Also, research suggests that living with parents during university studies-rather than having your own bachelor household - can be associated with better eating habits and lower prevalence of overweight and obesity .