Abstract

The main aim of this paper is to examine the role of Information Communication Technologies (SMART) in the management of small island destinations such as Ireland. In order to achieve this objective, a review of key articles will explore the effectiveness of using SMART platforms to support the implementation of the European Tourism Indicator System (ETIS) in an Irish context. This analysis reveals the vast potential of adopting a SMART approach to refining the ETIS. In an effort to address the challenges and opportunities for growth posed by the utilisation of SMART technologies in this area, this paper’s innovation includes a proposed framework that will prove to be of practical benefit for those involved in the planning and development of sustainable tourism in small island destinations. In the presence of SMART platforms, these models can lead to a launch-pad to gain up-to-date insights using internal and external reporting across an automated Destination Management System (DMS). This can happen through implementing such a technologically-enabled destination management strategy. This study adds to the growing body of sustainable tourism literature by proposing a theoretical model based on a review of international best practice in relation to using SMART to manage insights obtained from tourism indicator systems.