Abstract

Social media has the potential to deliver specific information to target populations and thus be the bridge to cross cultural barriers for ethnic minorities. Initiating timely discussions regarding Advance Care Planning (ACP) and palliative care plays a crucial role in health care. Elderly Chinese American immigrants often suffer from limited knowledge and engagement in ACP due to low acculturation [1-3]. Hence, understanding how to initiate and deliver timely discussions regarding ACP and palliative care is essential. A previous study suggested that YouTube as a platform was able to adapt to improve on delivering dementia education to the elderly [4]. Our study explored the role of YouTube in optimizing the delivery of Chinese-spoken palliative care education to Chinese Americans across various platforms and devices.