Abstract

Environmental sustainability is a state in which the demands placed on the environment can be met without reducing its capacity to allow all people to live well, now and in the future. Evidence is strong that we are exceeding and eroding the earth’s carrying capacity, that there are limits to growth on a finite planet. Leading thinkers suggest that to stand any chance of achieving environmental sustainability, businesses need to move from a sense of right-toexploit the natural environment to a worldview of mutual interdependence and radical ecoinnovation1. “Cradle to Cradle, C2C” model is sustainable and considerate of life and future generations and is a noble target [1,2], however, it might prove elusive in medical service, at least currently.