Abstract

Researches on economic anthropology bring different social benefits depending on their general theoretical background. Taking into account the modern inter-civilization period, characterized by sensitivity of culture to changes, social flexibility, high opportunities of individuals to influence the culture and the scale of today’s global civilization problems, we propose the strong necessity of special focusing on human values in economic anthropology research by means of applying humanistic approach as their general ethic-theoretical perspective. The article gives recommendations of designing economic anthropology study in frames of humanistic approach on different stages of research process. Humanization effect of some famous anthropological research on developing economic theory and practice is analyzed. The author believes that applying humanistic approach in economic anthropology will crucially increase social benefit of research for achieving goals of common sustainable prosperity. In conclusion, the article characterizes the desired humanistic focus of economic anthropology research in XXI century.

Keywords: Economic anthropology; Sustainable development; Humane society; Social engineering; Ontology of social development